Course curriculum

  • 01

    Getting started with media monitoring

    • Course Overview

    • Adding users

    • Setting up social profiles

    • Up next...
  • 02

    Searching for earned media

    • Creating your brand search

    • Narrowing down your search with filters

    • Validating your search

    • Creating your search library

    • Searching for specific topics

    • Searching for social media content

    • Searching for authors and key publications

    • Quick tip: refining results using case sensitivity

    • Test your knowledge

    • Up next...
  • 03

    Monitoring your earned media

    • Tracking your organization’s media coverage

    • Automating your brand monitoring

    • Monitoring for critical information

    • Quick tip: navigating the platform

    • Test your knowledge

    • Up next...
  • 04

    Sharing your efforts with internal stakeholders

    • Sharing quick insights with your team

    • Measuring the impact of your work

    • Creating a media coverage analysis spreadsheet

    • Sharing alerts to your collaborative spaces

    • Distributing newsletters

    • Quick tip: monitor wherever you go

    • Test your knowledge

    • Up next...
  • 05

    Course Exam & Certification

    • Exam Overview

    • Media Monitoring with Explore: Foundations Certification Exam

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